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Comment tags are not visible to the reader because they are
hidden in the HTML code. They provide a way for the web master
to make notes right on the page. Although the reader doesn't
see these tags, some search engines, such as Inktomi, can index
them.
Therefore, comment tags are another great way to add keywords
to your page, thus increasing keyword frequency, an important
factor in many ranking algorithms.
Avoid the use of spam
Search engines do not penalize for the use of comment tags.
However, the general rule is not to repeat the same keyword
more than 3-7 times. So, to be on the safe side, follow that
rule in comment tags.
Place them on every single page
Add keywords to comment tags
Place them after meta tags in the head
Do not repeat keywords more than 7 times
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