The search
engine optimization strategy of thumbing a web site
is more common sense and usability than trickery. The basic
premise behind the strategy of thumbing a web site is that
each section of the web site must be relevant to the other
section, and only the sections that are relevant to each
other are linked together.
One of the biggest incentives to theme a site
is that the some of the search engines use themes as part
of their algorithm for inclusion into their database of
web sites. Not only do they use themes as a factor for inclusion,
but they also use themes as a factor for deciding which
web site ranks higher. One such search engine that uses
themes as a factor is Google.
Some of the search engines that use Themes in their
algorithm are: Altavista,
Inktomi,
Google,
Excite, Lycos,
and Webcrawler.
Although they all use themes in their algorithms, Lycos
and Webcrawler do not have a very strong emphasis on themes.
One of the reasons that many webmasters
and search engine optimizers do not use themes is because
to theme a site it requires that you construct the site
from the beginning with the themes in mind, or you do a
total site reconstruction or renovation. Although many people
do not opt to go for the themed approach, it is one of the
most effective and safest ways to optimize a site.
When we mention that theming is one of
the safest ways to optimize a site we are referring to the
way the site is perceived in the eyes of the search engines.
A properly themed site, that is linked properly, has the
correct naming convention, does not use Flash or other things
of this sort, eliminates the need for doorway pages or cloaking.
Cloaking is the term for serving the search engine spiders
with one page of HTML and the user with another using different
types of programming. These two optimization methods can
be seen by the search engines as a form of manipulation
or spam.
We like to use the theme strategy because
it gives us the chance to optimize your site to the fullest,
while using other methods as well, and keep your online
business safe. If you are running a business on the Internet,
you can not afford to have your site banned from the search
engines because you cloaked your site, or you had too many
doorway pages.
Search
Engine World Themes
Search engine optimization expert Brett Tabke's
website, Search Engine World, explores the analysis
and dissection of the Theme Based Search Engine, as well
as offering links, discussions, and other theme resources.
Click any of the links below to see more about search
engine secrets:
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