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What is a URL name?
The URL name is the name of the site, such as search engines.
Although the whole URL would look like this:
http://www.searchengines.com, the part that the search engines
are interested in is "search engines."
Recently, search engines started to use keywords in the URL
as a part of their ranking formula. One of the search engines
that uses it is Google. Google is extremely important because
Yahoo! selected it as a provider of their non-directory search
results. Google's ranking formula should receive more attention
than ever because Yahoo! accounts for at much as 50% of traffic
to many sites.
Name files with keywords
Consider alphabetical priority
Look for a URL name with keywords in it
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